Theatrical Meat Market! or Our Trip to the Fringe Marketing Mixer
Posted in Jon on June 28th, 2009 by jonI love our cast and crew so much. I love working with them every second of every rehearsal. I love them so much that I could easily say that merely getting to perform the show with them would be good enough.
Of course, I could just as easily say that I spend my nights swooping around New Brunswick, fighting crime as a masked vigilante with super fireball powers. Saying either of these things would be incredibly simple, unfortunately, that doesn’t make either of them remotely true.
You see, I must confess, that we’re actually doing this show with the hope that people come to see it. No, performing to no one merely for the sake of performing just isn’t rewarding enough. Trust me, I put on a much cheaper version of Zipperface every morning while taking a shower but it’s just not as good. There’s no audience! Plus, Lauren’s portrayal of female lead Lisa Rider is much more in tune to the character than mine.
So, in an attempt to make sure there are actually people sitting in the Dixon Place’s very comfortable seats come August, we headed yesterday to Fringe’s official Marketing Mixer!
At this point, you’re probably wondering what on earth a Marketing Mixer is. Well, it’s an event where spokespeople from all of the shows in the festival gather at a bar in New York to meet and discuss marketing ideas. Basically you look for plays which might have similar audiences and you make deals to help promote each other’s show. And, basically, I sucked at it.
As we looked around trying to come up with shows to talk to, I felt like we were at a middle school dance trying to come up with ways to start dancing with the pretty girls. God help us when we came to a show that had actual pretty girls as spokespeople.
Anyway, in the end we had a great time, talked to some cool people, and heard about some really fascinating shows. Hell, eventually you may hear about those shows in a Links page on our site because that’s just the kind of great marketing ideas people come up with at a Marketing Mixer.
After we left, Dave, Cyriaque (Zipperface’s ACR, which is a person who acts as the go between for the crew and Fringe), and I went downtown to check out our theater. The festival specifically prohibits participants just showing up at their venues but we circumnavigated the rule by going to see a show there. Coincidentally, it turned out the show was another musical that heavily featured the accordion. Maybe we’ve unknowingly hit upon some kind of new trend.
Well, the show was fun and, more importantly for us, the theater is even better than we could have possibly imagined! We were worried when we read how big the stage was that it wasn’t going to be the kind of intimate environment that we were hoping for but we couldn’t have been more wrong. When you come to see Zipperface in a few months, your going to feel like our cast of hobos can reach right out and touch you!
Wait, scratch that. That sentence isn’t going to sell any tickets. Here, try this:
When you come to see Zipperface in a few months, your going to feel like the group of attractive young actresses we have wearing sexy hooker costumes in our show can reach right out and touch you!
That’s much better.
Anywho, all in all it was a great day in the city and a great way to get us pumped for the incredibly tough rehearsal schedule we’ve got coming up this week!




